We Need Everyone to Send a Quick Location Request


Easier than sitting in a bustle

It takes less than a minute to submit a location request to Trader Joe’s, but will make a huge impact! Trader Joe’s has people read each and every request, and if we send hundreds right now – just as they are receiving our materials – it will speak volumes. Our plan is to inundate them with location requests so they’ll be hearing our message from every possible source.

The form is very simple. You can add a comment telling them why you want Trader Joe’s here or leave that part blank. The important thing is to send Trader Joe’s as many Champaign-Urbana/Central Illinois requests as we can this week! So what are you waiting for? Head on over and send a quick request right now.

(Thank you to everyone for sticking with this campaign until the end. Like mentioned in the last post, this isn’t going to be successful without your involvement and help. So thank you for taking a few minutes to help make a Central Illinois Trader Joe’s a reality!)


Update: If you are viewing this post from a mobile device, the location requests page won’t come up through the above link. You need to pull up the full web page through the link at the bottom of the page, then click on “About Us,”  then click on the “Location Request” on the lower right. It’s complicated, but well worth it! Keep those location requests coming…


Trader Joe’s 4 C-U Package Details


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As promised, here are more details about the package of materials that was just sent to Trader Joe’s corporate. Our professionally designed portfolio included the following:

→ Trader Joe’s 4 C-U: Who We Are

A letter of introduction outlining how our movement started, what we’re about, and summarizing all that we have accomplished

→ Spreadin’ the Word: Articles and Links

Links and printouts of this blog, our Facebook page, and Twitter feed. Also in the section is copy of the printable flyer, and both links and hard copies of the articles from Chambanmoms.com, The News-Gazette, and WCIA-3, plus the mentions in the News-Gazette and Daily Illini letters to the editor

→ Big Joes for TJ’s: Letters of Support

Support letters from four prominent city officials

→ Thousands of Average Joes: The Petition

A printed out copy of the entire petition, with the original petition letter and the name and city of each signer

→ Our Fabulous City: Champaign-Urbana

Two articles from local magazines about the local economy and why our area is a great place to invest, information on the University of Illinois Urbana-Champaign, and a full map of Champaign-Urbana and surrounding areas

→ Homes for Joe: Developer Bids

Full proposals from four developers, The Atkins Group, Olsen and Associates Architects, Fox Development, and Thompson Land Company

At the back of the package we enclosed a visitor’s guide to Champaign-Urbana which gives additional highlights about our area and showcases the many great aspects of the Central Illinois community.

The next step: inundate Trader Joe’s with location requests! A separate post about the importance of this is forthcoming, but it is vital that we politely besiege Trader Joe’s with requests right now as they are getting our materials. Thank you for joining in this campaign – it wouldn’t be possible without every single person’s involvement!

Sneak Peek

Almost ready to ship

Almost ready to ship

We’re finishing up the package to send to Trader Joe’s corporate office. It will be mailed later on today. We are only 30 signatures away from the 4,000 mark! It would be much more powerful if we could hit 4,000 before we mail this off so that we can include the 4,000 number in our materials. If we each try and get a few more signatures, just a few more people on board, we can do it. Email the link to the petition, share on Facebook, and/or retweet on Twitter… there are so many easy ways to let people know about this movement. Just 30 more signatures – let’s get it done!

We are SO CLOSE to 4,000 Signatures!


We are SO CLOSE to 4,000 Signatures!

If we each tell a few more people, we can make it to 4,000 – just 115 signatures away! Our package will be sent this coming week… let’s try to make it to 4,000 before the TJ’s execs get our materials (more details about the package to come soon).

Aldi Test Marketing New Organic Line



Many people in town shop at the grocery store chain Aldi. As most people know, Aldi is owned by the same parent company as Trader Joe’s. Anyone who is seeking healthy, affordable groceries also knows that the selection of natural, unprocessed, additive-free items at Aldi has been very slim (i.e. Trader Joe’s and Aldi are absolutely not the same store. But that is for another post…)

We have learned that Aldi is currently test marketing a new line of natural and USDA-certified Organic products. Why is this important to our Trader Joe’s movement? We have received information that in other cities when Aldi has introduced “natural” or otherwise healthier foods and those items prove to be very popular, it has led the parent company to open a Trader Joe’s store in that area. It is a way of gauging the saleability and viability of the kinds of foods that Trader Joe’s carries. This particular organic line at Aldi is being introduced nation wide, but if these items are very popular here, it will only add to our stance that our area needs, wants, and will financially support our own Trader Joe’s store.

The offerings in Aldi’s new organic/natural line include:

Thin & Crispy Crust Pizza $3.49
Organic Toasted Oats $1.99
Rice Crisp $2.29
Sesame Lo Mein $1.69
Twisted Fruit Rope $2.49
Organic Low Fat Vanilla Yogurt $2.99
Organic Strawberries $2.39
Organic Blueberries $3.49
Organic Free Range Chicken Broth $1.69
Organic Diced Tomatoes $1.49
Organic Fruit Bars $2.69
Organic 100% Apple Juice $2.49
Organic 100% Apple Juice Boxes .99¢
Organic Extra Virgin Olive Oil $3.99
Southwestern Fresca $1.69
Organic String Cheese $2.99
Organic Sharp Raw Milk Cheddar Cheese $3.49
Organic Pasta Sauce $1.99
Organic Spaghetti or Linguine $1.29
Sweet Potato Corn Tortilla Chips $1.99
Instant Soup Cups $1.29
Shredded Wheat Cereal $1.99
Frozen Steel Cut Oatmeal $1.49
Pomegranate Plum Juice $2.49

Consider stopping by Aldi to stock up on these items! Then let Aldi know that we in Central Illinois like these kinds of products via their Facebook page or contact form. If these items prove to be popular in Champaign-Urbana, our argument for a Trader Joe’s will gain measurable validity. (And besides, these are organic/natural products at great low prices… so it’s a win-win.)

Thanks to Carlos at Couponaholic.net for the price list of the new Aldi Simply Nature line of products.

Welcome Chambanamoms.com Readers!


Today Chambanamoms.com is featuring a post about the Trader Joe’s 4 C-U Campaign. Chambanamoms.com  is a wonderful resource, full of interesting articles and local information specifically geared towards parents and residents in Central Illinois.

We want to extend a warm welcome to Chambanamoms.com readers who may be finding out about the Trader Joe’s community movement for the first time! Please sign the petition, read a little more about our goals, find out how you can get involved, and tell people you know about this community campaign. Each and every signature counts, and we feel strongly that this movement will work if we get more people to join us and get excited about what is being done to bring Trader Joe’s to our area!

Thank you for visiting! Come back to see the progress being made as the Trader Joe’s 4 C-U movement continues.

A Tour of Trader Joe’s


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Inquiring minds unfamiliar with Trader Joe’s have asked what a TJ’s store is really like. Since we are not ones to shirk questions from honest locals, we went to great lengths to obtain actual photos of an actual Trader Joe’s store. This one is in Des Moines, Iowa. The residents of Des Moines did a petition and campaign to get Trader Joe’s to come to their area. Obviously, their campaign was successful and Des Moines got a Trader Joe’s store in late 2010.

In the slideshow you can see the variety of products available at Trader Joe’s, and also get a sense of some of the prices. Trader Joe’s stores are not huge, averaging 8,000-12,000 square feet (compare that to the typical Walmart size of 98,000-210,000 sq. feet or Meijer at 200,000-250,000 sq. feet, and you can see that Trader Joe’s stores are much more manageable and less imposing). And again, everything carrying the Trader Joe’s label has no GMOs, no artificial preservatives, flavors, or colors, and no added trans-fats — all at low everyday prices.

Photos are from my own trip to the Des Moines Trader Joe’s in July of 2012.